Post Media Event Launch party for Postmedia’s new four platform strategy at Airship37 event venue Toronto.
About Postmedia Network Canada Corp.
“Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is the holding company that owns Postmedia Network Inc., the largest publisher by circulation of paid English-language daily newspapers in Canada, representing some of the country’s oldest and best known media brands. Reaching millions of Canadians every week, Postmedia engages readers and offers advertisers and marketers integrated solutions to effectively reach target audiences through a variety of print, online, digital, and mobile platforms.” postmedia.com
“Postmedia and the Ottawa Citizen today unveil a reinvention of the local news business based on a “four-platform strategy” more than two years in the making.
The strategy represents a bold investment in the future at a time when many newspapers are retrenching under pressure from an industry-wide slump in ad revenue.
Postmedia CEO Paul Godfrey says the ground-breaking initiative shatters the old newspaper mold once and for all. “We are now, emphatically, a news media company: we’re going to look back years from now and say this was a critical point in the transformation of newspapers.”
That transformation begins with today’s newspaper and extends to the Ottawa Citizen’s website, its tablet and smartphone editions. The four platforms will feature news, information and ads created and designed to take advantage of the unique strengths of each medium.” .http://www2.canada.com/calgaryherald/iphone/news/latest/story.html?id=9858478
“The unveiling of the new Citizen is part of a massive, chain-wide initiative known as Postmedia Re-Imagined, which will see similar products introduced by eight of the company’s daily newspapers during the next year.” http://ottawacitizen.com/news/local-news/meet-the-new-four-platform-citizen
“We believed we had to completely transform both the product side and the sales side of the company,” said Parrish. It means not only will Postmedia newspapers deliver on four platforms, they’ll also introduce the kind of targeted digital sales strategies offered by Google, Facebook and Twitter.” http://ottawacitizen.com/news/local-news/meet-the-new-four-platform-citizen
The launch @airship37 was stylish, informative and fun.
Berkeley Events Catering provided its signature fresh dishes.
Dudeman captivated the crowd with his inspired live art.
Ottawa Citizen Mr. 1845 made his rounds and was happy to chat about his life.
The urban patio at Airship37 was a great location for stepping out for a barbecue with Berkeley Events Catering.
Photography : Paul McNulty