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Planning-ness is an “un-conference” for creative thinkers who want to get their hands dirty. Unlike other conferences, speakers don’t just talk at you, they teach you how to do things. That’s why each of our sessions has the words “how to” in the title, as well as a workshop component where you get to put what you have just heard into action.” http://planningness.com/

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The mission of Planning-ness is to provide education and inspiration for the “creative thinker” community. The conference had an impressive line up of speakers ranging from neurologists to marketing experts. Each shared their expertise in their respective fields and introduced thought provoking concepts and led interactive workshops.

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airship37 - toronto venue

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Hello !

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Our strategist listened in on ‘s “how to change behavior” session at 2015.

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Adam is a regular commentator on consumer behaviour on TV (including being a regular panelist on the Gruen series) and has a weekly national segment on radio station MMM drive show. His book The Advertising Effect: How to Change Behaviour was published (Oxford University Press) in 2014.

The conference had simultanous sessions in the Hangar and the Gooderham Lounge.

Robot-ness awesomeness at

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As a PhD student in robotics and computer science, Shokoofeh is passionate about designing intuitive communication methods with robots. Shokoofeh has been fascinated by the immense potential of robotics ever since she co-­created a team of soccer playing robots for an international robotics competition during her undergraduate studies.

1 of the reasons why we don’t have many around is that we can’t talk to them-Shokoofeh Pourmehr

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Full room for Ari Navi session on “How to have better relationships”

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A design and innovation strategist, Ari is classically trained in anthropology – focusing on evolutionary psychology. He is the founder of The King’s Indian. Ari designs brands, experiences, products, platforms, and communications.

Learning how to use stories in business from

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Named Top 40 Innovation Blogger by the global Innovation Excellence community two years running, Kate Hammer is a commercial storyteller who has worked exclusively in start-ups since 1998.

A co-founder of KILN, creators of IdeaKeg™ Kate is also the architect of storyFORMing, a new single-sheet canvas to help entrepreneurs and innovators articulate what they’re offering and why anyone would care.

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The conference was a must attend for anyone whose job involves strategic thinking. There were strategic sessions ranging from;  How can thinking like an engineer help your strategic thinking from ‘s Venetia Taylor to having the benefit of hearing Roger Dooley the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing.
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“Pushing ourselves to think of ideas that we think are obvious”. Brainstorming with Scott Porter

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Airship37 with its two distinct spaces the Gooderham Lounge and the Hangar allowed multiple meeting, break out sessions and presentations to take place at the same time.

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Scott Porter works in marketing analytics, and regularly uses Artificial Intelligence algorithms to sort through large quantities of data and find plausible causal models for the interrelation of drivers, outcomes, and intermediate or mediating variables.

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Mark Bowden is an expert in human behavior and body language, and is the creator of TRUTHPLANE®, a communication training company and unique methodology for anyone who has to communicate with impact to an audience. Mark gives highly entertaining and informative keynote speeches on persuasive and influential verbal and nonverbal language and communication structures that help you stand out, win trust and profit every time you speak.

Clay Parker & Mark Raheja showcase how broken organizations can be.

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Berkeley Catering served their boxed lunches.
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How to design for robots, use method acting and deal with spite was all stuff participants learned how to do at the Planning-ness Conference.

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venue: Airship37

Catering: Berkeley Catering

Planning-ness Conference

Photographer : Paul McNulty