Industry folks hit up Airship 37 in the Distillery District last Thursday to collect some trophies for out-of-the-box thinking.
“It’s no surprise the Grand Prix at last night’s AToMiC Awards went to Tourette Syndrome Foundation of Canada’s “Surrender Your Say.” It’s the type of powerful advertising that worked in combination with technology, media and content, which is exactly what the AToMiC Awards is all about. But it’s also a campaign, created by agency Saatchi & Saatchi, that was recognized for its AToMiC Collaboration, CSR, Idea and Digital Engagement, having won an additional four Gold pieces in each of those categories at the Toronto show.” Read more: http://strategyonline.ca/2014/05/15/atomic-winners-crowned-in-toronto/#ixzz32fnMGF5Y
Strategy Magazine was using Instagram effectively to illustrate vividly all the highlights of the evening. Their Instagram account titled Bold Vision & Brand New Ideas in Canadian Marketing (in teeny tiny pictures).
#atomicawards host Steve Mykolyn shares the perils of being a futurist as he kicks off the show.
The evening was a great experience and opportunity to broaden your horizons and expand what tools you put in your toolkit for communicating ideas.
photography: Paul McNulty