Sephora launched their Sephora Collection at a PR event at Airship37 event venue Toronto.
Sephora created a beautiful look at Airship37 with lush, natural decor elements. The result was true to the theme of a “Beach Escape”.
The City Getaway #sephoracollection preview worked well in the bright industrial open space of the Airship37 Hangar.
The event had a beautiful and vibrant color palette consistent throughout the venue.
Lisa Monet Toronto Dj, spun some sweet summer time tunes to harmonize with the breezy summer boho vibe of the event.
The new Sephora products were beautifully displayed with their glimmering colour palettes and shimmering surfaces.
Sephora presented the perfect summer bronzer and brush duo for blending.
The media event was a great opportunity to sample new Sephora products while having a cocktail.
New summer palettes were released and Sephora experts were on hand with how-to demonstrations.
There were plenty of opportunities to sample beauty products that hydrate and rejuvenate your skin.
The new Sephora Make-up bag collection are fun and conversational. The new bags are eliciting a big response from the Canadian Beauty bloggers who attended the preview.
The new #Sephoracollection included fresh designs of Flash Tattoos just in time for the warm weather. ” A fun spin on jewelry, these metallic tattoos can be worn at the pool, to a festival, or on a night out—and you can apply them to your feet, arms, hands, back, chest, and nails to finish off any look. ” (http://www.sephora.com)
Berkeley Catering was on site with fresh delightful dishes.
Celery root remoulade, green apple slaw, candied walnut and pimento crostini.
Fresh Thai Spring rolls withe sweet chili dipping sauce.
Summer flavour sorbet.
There was a lot of activity on twitter and Instagram as fashion, lifestyle and beauty bloggers shared their experiences with the new #sephoracollection.
venue: Airship37
Catering: Berkeley Catering
Photographer : Paul McNulty
