Hopcity Brewery had a launch at Airship37 to celebrate their new HopBot IPA beer. “We’re excited to announce the launch of our new brew, HopBot IPA. Programmed with 5 West Coast American hops, HopBot IPA brings out waves of absurd citrus and tropical aroma and flavour. The Citra, Centennial, Mosaic, Summit and Willamette hops are perfectly balanced by a solid malt backbone.” http://hopcity.com/

hop-city-airship37.toronto event space

“People who are interest in craft beer and are looking for something new this beer is going to be right up their alley.” http://www.hopcity.com/

The crowd was full of social media enthusiasts.


A photo posted by @aunt_lou on

#HopBot #MHF15NSM

A photo posted by @aunt_lou on

Guests had a chance to sample Hop City craft beer while enjoying good company, music and a chance to take home some pictures taken in Snapz Photo booth.

hop-city-airship37- toronto event venue

hop-city-airship37.-media event

The guests went all out with some festive accessories.

hop-city-airship37.-toronto event venue- media launch


The event utilized both the Gooderham lounge and the Hangar for guest to spread out, chat and enjoy some HopBot IPA beer because as Hop City Brewery says “because who doesn’t love beer and robots?”

hop-city-airship37- toronto event venue- media space.-12

hop-city-airship37- toronto event venue- product launch.-4

Venue: airship37

Photographer: Paul McNulty