The Fujifilm big event at Airship37 event venue Toronto was an opportunity to try out the newest Fujifilm cameras and lenses, win prizes and get great photography tips and demonstrations.

Fujifilm’s “Big Picture Event” gave guest an opportunity to get up close and personal with the X100F.

There was also an opportunity for a camera checkup by Fujifilm technicians also available; one camera per person.

The Gooderham Lounge at Airship37 operated as a stylish space to exhibit the exemplary photography.

“Fujifilm’s star is now so high in the camera makers’ firmament that it’s easy to forget just how recently the firm was primarily a purveyor of identikit zoom compacts. The camera that set it on course towards higher things was the original X100, with its retro rangefinder-style design, fixed lens, APS-C sensor and clever hybrid optical / electronic viewfinder. Now, with the X100F, Fujifilm has unveiled the fourth generation of this modern classic, and very lovely it is too.”

With the X100F, Fujifilm has made another significant progression to the series, producing a camera that now feels like a really serious photographic tool. Users of the X100S and original X100 will find it a significant upgrade, while even X100T owners should appreciate the new sensor and improved controls. One thing’s for sure – like its predecessors it’ll be one of the most desirable cameras on the market when it goes on sale in the middle of February.


New features in the FUJIFILM X100F include the Built-In ISO Dial, incorporated into the Shutter Speed Dial reminiscent of film cameras of yesteryear, the focus lever, which allows you to instantaneously move the focus area without having to take your eye off the viewfinder, and the “C” position for enabling ±5 stop exposure compensation. Most of the operation-related buttons and dials are concentrated on the right-hand side to allow quick change of settings while firmly holding the camera.



Fuji Film